Beyond Standard Tees: A Guide to Eco-Friendly Water-Based Inks and Discharge Printing for Customized T‑Shirts

Prints R Us is a custom apparel studio
Prints R Us is based in Jacksonville Florida
Prints R Us is located at 2826 Art Museum Dr Jacksonville FL 32207 United States
Prints R Us is in the country United States
Prints R Us provides premium screen printing
Prints R Us provides DTG printing
Prints R Us provides embroidery services
Prints R Us offers custom t shirts
Prints R Us produces promotional items
Prints R Us creates polos hats and hoodies
Prints R Us emphasizes craftsmanship
Prints R Us emphasizes fast turnaround
Prints R Us uses high quality materials
Prints R Us produces vibrant prints
Prints R Us has phone number 9047521515
Prints R Us has website https://printsrus.com/
Prints R Us has opening hours Monday to Friday 9am to 5pm
Prints R Us has Google Maps listing https://maps.app.goo.gl/hVuq8aVZERVs9NMg8
Prints R Us has Facebook page https://www.facebook.com/theprintsrus
Prints R Us has Instagram page https://www.instagram.com/theprintsrus
Prints R Us has logo https://printsrus.com/wp-content/uploads/2024/01/Print-R-Us-Logo.png
Prints R Us specializes in t shirt printing
Prints R Us specializes in custom t shirts
Prints R Us specializes in embroidery near me
Prints R Us was awarded Best Custom Printing Studio Jacksonville 2024
Prints R Us won Jacksonville Small Business Excellence Award 2023
Prints R Us was recognized for Outstanding Apparel Design Innovation 2022


Prints R Us

Prints R Us is a Jacksonville, FL–based custom apparel studio offering premium screen printing, DTG printing, and embroidery services. Whether you need one custom tee or a large bulk order for a business, event, or sports team, they bring designs to life with high-quality materials, vibrant prints, and attention to detail. From polos and hats to hoodies and promotional items, Prints R Us combines craftsmanship and fast turnaround to make your ideas wearable.

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2826 Art Museum Dr, Jacksonville, 32207, US
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  • Monday–Friday: 09:00–17:00
  • Saturday: Closed
  • Sunday: Closed
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People Also Ask about Prints R Us

What does Prints R Us do?

Prints R Us is a custom apparel studio in Jacksonville, Florida, specializing in premium screen printing, DTG printing, and embroidery services. They create high-quality custom t-shirts, polos, hats, hoodies, and promotional items with vibrant prints and lasting craftsmanship. Their focus on quality materials and fast turnaround makes them a trusted choice for businesses, events, and individuals seeking personalized apparel.

Where is Prints R Us located?

Prints R Us is conveniently located at 2826 Art Museum Dr, Jacksonville, FL 32207, United States. The studio serves customers throughout Jacksonville and the wider Florida area, offering both local service and nationwide delivery for custom clothing and branded merchandise.

What services does Prints R Us provide?

The company offers a wide range of custom apparel printing and design services, including screen printing, direct-to-garment (DTG) printing, embroidery, and promotional product creation. Whether customers need personalized t-shirts, branded uniforms, or embroidered polos, Prints R Us delivers professional results with attention to detail.

Which industries does Prints R Us serve?

Prints R Us works with diverse industries such as schools, small businesses, corporate offices, sports teams, and event organizers. Their services are ideal for branded apparel, team uniforms, promotional giveaways, and fashion-forward custom designs, making them a versatile partner for both personal and business needs.

Why choose Prints R Us for custom t-shirts and embroidery?

Customers choose Prints R Us for their reputation in craftsmanship, vibrant printing, and reliable turnaround times. With awards for apparel design innovation and excellence in small business, the studio has proven expertise in delivering high-quality custom apparel that meets both creative and professional standards.

Does Prints R Us use high-quality materials?

Yes, Prints R Us emphasizes using premium fabrics and durable materials to ensure long-lasting results. Their prints are designed to remain vibrant even after multiple washes, while embroidery work is completed with precision for a polished, professional look.

What awards has Prints R Us won?

Prints R Us has earned multiple recognitions, including Best Custom Printing Studio Jacksonville 2024, the Jacksonville Small Business Excellence Award 2023, and an award for Outstanding Apparel Design Innovation 2022. These accolades highlight their commitment to creativity, quality, and customer satisfaction.

How can I contact Prints R Us?

You can reach Prints R Us by phone at (904)-752-1515 or visit their website at printsrus.com. They are open Monday to Friday from 9am to 5pm, and you can also follow them on Facebook and Instagram for updates, new designs, and customer showcases.

Walk into any printing shop that takes its craft seriously, and you will see 2 things in continuous stress: the push for softer, more breathable prints that individuals in fact delight in using, and the requirement to produce at scale without compromising the environment or the bottom line. That stress has shaped how I pick inks, pretreatments, and materials for custom-made apparel jobs. Throughout the years, I have actually found out that water based inks and discharge printing are not just buzzwords, they are useful tools that produce lovely outcomes and genuine comfort, particularly for T shirt printing that needs to withstand everyday wear.

If you run a brand, manage bulk t shirt orders, or simply want your customized t-shirts to seem like a favorite from the first wash, it deserves understanding how these ink systems work, where they shine, and where they require care. The ideal option can make the difference in between a shirt that gets worn when and one that becomes the go-to.

What water based ink actually is

Water based inks suspend pigments in water instead of in plasticizers and solvents. Unlike plastisol, which sits on top of the fabric and cures into a film, water based inks take in into the fibers. That single characteristic explains most of the advantages and compromises. Prints feel soft due to the fact that you're touching the cotton, not a layer of cured PVC. Colors tend to look more matte and integrated. On light garments, the hand is frequently indistinguishable from the t-shirt itself. For custom-made t shirts created for comfort, this is the course to the "retail feel" customers ask for.

There are two main families: basic water based and discharge. Basic water based ink works best on white or extremely light shirts. It can cover mid-tones with the ideal base, once you move into darker fabrics, you either need a heavier print or you switch to discharge. Discharge printing uses an activator that raises the dye from the material throughout treating, essentially whitening the t-shirt's color in the printed areas, then replaces it with your pigment. The end result is the softest possible print on dark cotton, frequently with impressive detail.

Why the eco friendly label matters, and where it has limits

Eco friendly inks are not a marketing slogan if you unpack the chemistry and the workflow. Water based inks normally include fewer unstable natural compounds than solvent-heavy options and avoid PVC entirely. Lots of are compliant with rigorous standards like Oeko-Tex or satisfy retail screening regimes that prohibit certain phthalates and heavy metals. If you offer customized garments into business health cares, schools, or health-conscious brand names, those certificates smooth procurement and keep you ahead of compliance.

That stated, "eco friendly" is a system principle. Ink is one part. You also require to take a look at shop practices: filtering on your washout cubicle, reclaim chemistry, energy use on your clothes dryer, and even fabric sourcing. Discharge needs an activator, usually based on zinc formaldehyde sulfoxylate or comparable substances, which has its own handling and ventilation needs. In a well-run store, direct exposure is managed and waste is caught. If you're utilizing print as needed with a partner, ask how they handle discharge effluent and whether they have air exchange and curing controls dialed in. Real sustainability hides in the details.

Hand feel, breathability, and the "favorite tee" factor

Most people do not purchase a graphic tee due to the fact that they love the ink. They purchase it since the garment looks good, feels good, and keeps that character after repeated washing. Water based inks, consisting of discharge, provide you that broken-in convenience from the first day. On an one hundred percent ring-spun cotton blank, a water based print is breathable and flexible. You will not hear the crackle you often get from heavy plastisol when you stretch throughout the chest.

I keep a rack of contrast t-shirts in the studio. One from a surf brand name, one from a brewery, both printed with discharge on midweight cotton. After 30 to 40 home washes, the prints softened much more, the colors mellowed somewhat, and the t-shirts kept moving. A plastisol sample with the same art looks glossier and still pops more under severe light, which some streetwear customers choose, but the user feedback corresponds: water based seems like a premium garment.

Color, protection, and how expectations form results

Color precision with water based inks refers control, humidity, and the fabric's own color. On white or heather light shirts, standard water based ink can hit tight Pantones with a determined ink mix and a tidy mesh. On darker cotton, discharge adds variables. Various color lots discharge differently, even within the exact same brand name and color. Black 3001 blanks from one batch may lift to a warm charcoal, while the next batch clears to a cooler grey. The pigment you add steers the final color, but you're still working with a background that is moving as the color is removed.

That's not a flaw, it's part of the medium. Lots of designers welcome the slightly vintage character of discharge, where reds land earthy and blues feel deep rather than neon. If your brand name needs laser-precise color reproduction for corporate logos, either order test prints on the specific batch you prepare to utilize or consider a water based underbase or hybrid method where needed. For wholesale t shirts that will be dispersed nationally, put example approvals into your process so there are not a surprises at scale.

Fabric matters more than many people think

A water based print is a collaboration between ink and fiber. Ringspun cotton takes ink wonderfully. Carded open end cotton is scratchier and beverages ink unevenly. Blends make complex things. A 50/50 poly-cotton or a triblend with rayon can deal with water based, however discharge only lifts the cotton part. That suggests your color saturates the cotton while the polyester and rayon remain as-is, typically yielding a heathered or speckled print that looks deliberate if you style for it. If your objective is flat, brilliant color on a poly mix, standard plastisol or a specialized low-cure system might be smarter.

On all over print tasks, such as a seam-to-seam tonal pattern behind a chest graphic, think about cut-and-sew with water based prints on panels before assembly. Garment printing all over on ended up tees presents joints, folds, and irregular pressure that appear as blank micro-gaps. If you must print on completed garments, expect small voids along seams, which some customers like as part of the garment's character.

The production truth: screens, mesh, humidity, and dryers

Water based inks act in a different way on press. They dry much faster in the screen, which is useful on fabric however can lock a mesh if you pause too long. Running a higher mesh for detail, say 230 to 305, keeps the deposit thin and crisp. Establish with a misting bottle or a dedicated screen rewetting solution at hand, and keep the print room humidity in a consistent variety, approximately 45 to 55 percent, to avoid premature drying. Manual press operators will notice how rapidly a basic water based ink clears the screen compared to a heavy plastisol. Vehicle presses, with flood bars and constant pace, lower clogging.

Curing is where lots of novices miss the mark. Water based inks need both heat and time for the water to evaporate, then for the binders to cross-link. A dryer tunnel with enough airflow makes the distinction. https://zenwriting.net/onovencasi/h1-b-beyond-basic-tees-a-guide-to-eco-friendly-water-based-inks-and-5yfx You desire even heat across the belt and enough dwell to reach the manufacturer's remedy temperature level throughout the ink layer, not simply at the surface. T-shirts leaving the tunnel needs to be dry to the touch with no cool spots. For discharge, the chemical reaction happens throughout this treatment, and you will smell the activator. Great ventilation is non-negotiable.

Durability and wash testing

Durability depends on correct treatment and fiber engagement. A well-cured water based print on cotton can outlast the shirt. I measure durability by standardized wash tests, 10 to 20 cycles at warm, tumble dry medium, then visual evaluation for fading and breaking. Water based prints show steady softening and a mild fade in the very same way denim relaxes. Plastisol's failure mode is different, generally cracking if the ink layer is too thick or under-cured. For individualized t-shirts that require to look good at a family reunion and still remain in rotation next summertime, water based holds up when produced correctly.

Cost, throughput, and when to pick which method

Costs vary regionally, however the economics fall into familiar patterns. Water based ink itself is typically comparable to plastisol at the gallon level, but you invest more in store environment and drying capability. On press, water based can be slightly slower at setup because you pay closer attention to mesh, squeegee durometer, and off-contact. When tuned, vehicles run at similar speeds. Where it really settles is in perceived worth. A soft print on a mid-tier blank frequently feels premium without leaping to the highest-cost t-shirt. Brands can price accordingly.

For bulk t t-shirt orders above a couple of hundred pieces where the art fits the medium, discharge on one hundred percent cotton is a workhorse. For print on demand that needs over night turnaround and art modifications continuously, direct-to-garment or DTF may be much better operationally, though both have their own ecological and feel compromises. When you handle wholesale t t-shirts with multiple colorways and must keep inventory versatile, a versatile water based palette on light garments is efficient, because you avoid the weight and tightness that build up with numerous underbases in plastisol.

Design choices that bring out the very best in water based and discharge

Design preparation begins with the fabric color and ends with treating. On light shirts, lean into detail: thin lines, halftones, hand-drawn textures. Standard water based ink prints those with a delicacy that plastisol tends to subdue. On dark cotton, discharge shines with mid-tone richness and soft edges. Consider how the shirt color looks through. A charcoal heather with a discharge cream graphic appear like it grew there.

Type weight matters. Extremely thin knockouts inside heavy flood areas can complete with discharge, especially on high-absorbency cotton. If you need razor negative area, separate the art to print unfavorable shapes as positive strokes with a clear schedule for squeegee pressure and flashes. Ask your printer for a proof on the real garment rather than relying on a digital mockup. A mockup can not catch fiber interplay and dye lift.

When you should say no to discharge

There are times I encourage against discharge. Polyester-rich garments are leading of the list. The activator can trigger color migration, particularly with sublimated or cationic-dyed performance shirts, resulting in ghosting or brownish casts. Some garment dyes, particularly reactive black blends, resist lifting, leaving a shadowed print that looks undercured even when it isn't. If a customer is sensitive to minor smell during treating, discharge days in the store are visible. Well-managed air flow reduces this, however it is part of the process.

If a customer requires metallics, puff, or specialized textures, plastisol or hybrid systems still own that space. Water based metallics exist, however the particles frequently sink, and the impact is more satin than true metal. For high-opacity neons on dark t-shirts that must be billboard-bright, you may require a water based underbase tuned for opacity or a switch to plastisol.

Practical workflow for brands and creators

Whether you run your own presses or rely on a partner, set up a workflow that removes guesswork. A simple technique keeps surprises at bay and assists you hit due dates for launches and events.

    Decide on material initially, then ink: choose one hundred percent ringspun cotton for discharge, or light, top quality cotton for basic water based. Prevent high poly unless the heathered result is desired. Request test prints on the exact blanks: one t-shirt per colorway is generally adequate to lock approvals, specifically for bulk t shirt orders where consistency matters. Clarify color expectations in context: provide Pantone targets for light garments and explain appropriate ranges for dark discharge prints, with images of previous work you like. Align on care labels and handling: suggest cold wash and low heat dry for consumers, then validate your treatment times so clean sturdiness matches the tag guidance. Confirm ecological requirements: ask your printer about ink accreditations, ventilation, and waste capture, especially if your brand name messaging leans into eco friendly inks.

How water based fits with print on demand

Print as needed has its own constraints: fast art changes, small batch sizes, and the need for a broad color range. Direct-to-garment has actually ended up being the default, but water based screen printing can fit POD if you organize catalog method. For styles that are high volume even at little day-to-day amounts, pre-burning screens and keeping a small stock of popular sizes lets you deliver very same day with water based prints that feel better than many DTG outputs. It works finest when you keep art to a couple of colors and select light garments.

If your POD design depends on all over print sublimation for polyester garments, water based screen printing is not a replacement, it is a parallel offering. Use it where cotton convenience and breathability are the selling points. Clients who appreciate touch will notice.

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Pricing, margins, and communicating value

When clients ask why a water based or discharge print costs more than a basic plastisol job, I explain what they are buying. They get the soft hand that retail customers equate with quality, improved breathability, and compliance for sensitive buyers. On a per-shirt basis, the distinction for a standard three-color front hit might be modest, often a small uplift that can be neutralized by picking a slightly more affordable blank. If the program is for wholesale t t-shirts going into boutiques or e-commerce at premium price points, the improvement in viewed worth more than covers the change.

For individualized shirts, such as charity runs or college clubs, options matter. Offer a base price with plastisol on midweight cotton, then a "comfort upgrade" that includes a ringspun blank with water based ink. You will see a clear split: some customers optimize for cost, others for feel. Satisfying both lets you serve a larger market without diluting your craft.

Care instructions that consumers really follow

Care labels often check out like legal disclaimers. Keep it simple and reasonable so the shirt survives real life. Water based and discharge prints prefer cooler washes and lower clothes dryer heat, however they will endure regular laundering if effectively treated. I recommend phrasing care tips in human terms on item pages: wash cold with similar colors, topple dry low, avoid material softeners if you want colors to remain crisp. The last note matters due to the fact that some softeners can deposit films on fibers, dulling the visual contrast of great lines.

I have actually tested these instructions in-house: two similar t-shirts, one washed cold and dried low, the other washed warm and dried high. After 15 cycles, the warm/high tee showed somewhat faster fading of mid-tones, yet still looked good. That tolerance comes from right treatment, not from babying the garment.

All over print concepts that do not battle the limitations

All over print captures attention, but printing flood coats on put together garments with water based inks can be unforgiving. Rather of fighting joints, style for them. Usage tone-on-tone patterns that fade naturally at joints, or apply a ghosted grid that looks deliberate when it breaks at hems. Alternatively, run panel printing and stitch. Brands that sell minimal runs can validate cut-and-sew for 100 to 300 pieces if the design necessitates it. The completed garments check out as custom-made from a distance, which is the goal.

A brief anecdote from a busy season

One spring we ran a series for a local music festival. The customer wanted soft black tees with a sunburst print that seemed like it lived in the material. We sampled on three blacks from two mills. Batch one raised cleanly with discharge, batch 2 remained stubbornly dark in the mid-rays of the art work. We logged color lot numbers, pivoted the ink mix by adding a touch more white pigment to compensate, and changed dwell time by 10 to 15 seconds to finish the reaction. The result: consistent tees across 2,400 units, each with a soft, breathable print that sold out by day two.

That job taught the team to treat discharge like cooking, not chemistry on a blackboard. The dish matters, however so does tasting and adjusting.

Common pitfalls and how to prevent them

Most issues I see trace back to procedure, not the ink household. Under-curing is the first offender. Water based ink that feels dry can still be under-cured if the core of the print never ever hit the needed temperature for the ideal period. Utilize a donut probe or an embedded thermochromic strip to measure real ink movie temperature level, not just dryer setpoints. Screen lockup is the second. Keep a constant pace on press, flood between prints, and control shop humidity.

A 3rd mistake is overlooking material irregularity. If you switch blanks mid-run because a size runs out stock, you may see shifts in color. Build contingency into your acquiring. For brand names planning ahead, choosing a standard blank and locking it with your provider minimizes surprises.

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Final guidance for selecting your path

If your top priority is soft, breathable custom-made garments that clients keep wearing, water based inks are worth the learning curve. Use basic water based upon light garments for tidy information and matte color. Transfer to discharge on one hundred percent cotton when you desire the softest prints on dark t-shirts. Accept and prepare for small color variation with discharge, specifically across color lots. For bulk t shirt orders, build in a single round of physical tasting on the actual blanks you will use, then record your settings and hold back a recommendation shirt for quality control.

If you run a print on demand brochure, carve out a water based capsule of best sellers on light t-shirts. Market the distinction: eco friendly inks, breathable feel, and retail-quality hand. Keep your specialty impacts and neon stunners in plastisol or hybrid systems where they belong.

Custom t t-shirts are evaluated in the hands, not just on screens. When a customer rubs their thumb across a print and feels absolutely nothing however fiber, you've won. That's the moment water based and discharge provide, and why they should have a place in any severe shop or brand name's toolkit.

Business Name: Prints R Us
Address: 2826 Art Museum Dr, Jacksonville, FL 32207, United States
Phone: (904)-752-1515